What does a daily harvest of leafy vegetables mean for local producers?
It implies freshness in the product, the product is collected maximum 48 hours before it reaches our lines. It also implies that we sell produce grown by farmers in the area and promote the local economy.
What is the reason for this test?
Offer a fresh and local product.
Is it new for our customers?
It's not a Carrefour strategy for years.
What is the long-term goal?
That the clients identify us as a market of proximity with products recently collected.
What measures or actions are being taken to achieve the objective?
Approve the maximum number of producers next to all our stores.